Advisory Services

Colin and Bill are Senior Advisors to CEOs at select companies ranging from Series A to Public, B2B, B2C, tech and non-tech. We help leaders apply the proven principles and processes which were developed at Amazon.

Our sweet spot is advising companies that have found product market fit, and whose revenue and headcount are more than doubling annually. Amazon developed unconventional solutions and processes to address the challenges that fast growing companies face. These are proven and will scale to hundreds of billions of revenue, and hundreds of thousands of employees around the world.

We enable CEOs to build an Invention Machine.

Any company can build an invention machine like Amazon. It is not a mystical cult but rather a set of principles combined with five scalable repeatable processes. We teach and advise how to implement each component of the machine:



Leadership Principles
with teeth

Organizing
Separable Single
Threaded Teams

New Product Innovation Working Backwards
PR/FAQ Metrics

Hiring
Bar Raiser

Communicating
Narratives

Metrics
Measuring Inputs
not Outputs

We are operators at heart.

We have both been on journeys that start with a small team and an idea and end with a successful large organization that creates products millions of customers love. It’s an exhilarating journey filled with unexpected challenges. It’s fun and it’s hard! We know what it takes and like to help others embarking on similar journeys.

We are not a consulting firm.

We don’t have a team of freshly minted MBAs working for us. We coach, teach and advise leaders on how to successfully implement new processes and stay involved throughout the change management process and beyond.

We are in it for the long-term

Our model is not to drop in for an engagement for a few months—we want to work with companies that are a mutual fit for several years—like a member of your Board. Unlike Boardmembers, we don't get involved in fundraising, and financial audits and we work for the CEO and the leadership team.

If this sounds interesting to you, drop us a note and let’s find a time to connect via Zoom.

Reach out to Colin & Bill

Learn the insights, stories, and secrets from inside Amazon.

Colin and Bill are Senior Advisors to CEOs at select companies ranging from Series A to Public, B2B, B2C, tech and non-tech. We help leaders apply the proven principles and processes which were developed at Amazon.

Our sweet spot is advising companies that have found product market fit, and whose revenue and headcount are more than doubling annually. These kinds of companies face the same challenges that we faced countless times at Amazon. Amazon developed unconventional solutions and processes to address these challenges which are now proven and will scale to hundreds of billions of revenue, and hundreds of thousands of employees around the world.
We enable CEOs to build an Invention Machine. Any company can build an invention machine like Amazon. It is not a mystical cult but rather a set of principles combined with five scalable repeatable processes. We teach and advise how to implement each component of the machine:

Our sweet spot is advising companies that have found product market fit, and whose revenue and headcount are more than doubling annually. These kinds of companies face the same challenges that we faced countless times at Amazon. Amazon developed unconventional solutions and processes to address these challenges which are now proven and will scale to hundreds of billions of revenue, and hundreds of thousands of employees around the world.
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