Colin and Bill have captured the essence of what it means at Amazon to start with the customer and work backwards. They both held important leadership roles at critical moments in the company’s history that they’ve translated into interesting stories and lessons for readers. I even plan to use it as a reference myself.
Reviews of Working Backwards - Jeff Wilke
CEO, Worldwide Consumer
Colin Bryar and Bill Carr have operationalized the core management practices that lie behind Amazon’s success. In particular, their insights into how any successful leader can focus on narrative and metrics to take a short-cut to the truth are essential for any leader in any industry. You’ll want to have your highlighter ready and keep this book close at hand for quick reference
Reviews of Working Backwards - Kim Scott
Kim Scott
Author, Radical Candor
Jeff Bezos once told me that unlike Google or Apple, “Amazon doesn’t have one big advantage, so we have to braid a rope out of many small advantages.” Amazon has demonstrated again and again that success doesn’t result from one big stroke of genius but from a set of clear business practices consistently and boldly applied. Colin Bryar and Bill Carr dive deep into how Amazon has become the company to study if you want to succeed in 21st-century business.
Reviews of Working Backwards - Tim O'Reilly
Tim O’Reilly
Founder O’Reilly Media
For those looking to change the world in ways (very) large and small via innovation and business, my strong recommendation is to dive deeply into Working Backwards. Bill and Colin have delivered a rarity of immense value, which is a powerful, high judgment dissection of the inputs to Amazon itself. I anticipate Working Backwards to quickly become required reading in board rooms and classrooms around the world.
Reviews of Working Backwards - Jason Kilar
Jason Kilar
Chief Executive Officer
Colin and Bill give us an insider’s view of Amazon during what was an extraordinary period of growth for the organization. Having partnered with Amazon Web Services (AWS) during my time at Red Hat and now at IBM, I can attest to their unrelenting commitment to customers. Leaders who want to foster customer obsession and drive operational excellence within their organizations should read this book.
Reviews of Working Backwards - Jim Whitehurst
Jim Whitehurst
President, IBM
Working Backwards serves as a blueprint enabling leaders to implement guiding principles, operating rhythms and durable mechanisms that allow teams to scale effectively, even as your business expands at an accelerated clip. A must read for every entrepreneur or business leader focused on driving growth.
Reviews of Working Backwards - Mariana Garavaglia
Mariana Garavaglia
Chief People & Business
Operations Officer, Peloton
Colin and Bill very precisely captured the unique corporate culture of Amazon and described many of the essential parts of Amazon’s approach to innovation.  They offer a unique, insiders’ view of the company with many valuable lessons for large companies that want to reinvent their business models as well as for startups that want to scale rapidly. This is the definitive innovation playbook.
Reviews of Working Backwards - Sergui Netessine
Serguei Netessine
Vice Dean, The Wharton School,
University of Pennsylvania Dhirubhai Ambani Professor of Innovation and Entrepreneurship




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