Heading: Name the product in a way the reader (i.e. your target customers) will understand. One sentence under the title.
Subheading: Describe the customer for the product and what benefits they will gain from using it. One sentence only underneath the Heading.
Summary Paragraph: Start with the city, media outlet, and your proposed launch date. Give a summary of the product and the benefit.
Problem Paragraph: This is where you describe the problem that your product is designed to solve. Make sure that you write this paragraph from the customer’s point of view.
Solution Paragraph(s): Describe your product in some detail and how it simply and easily solves the customer’s problem. For more complex products, you may need more than one paragraph.
Quotes & Getting Started: Add one quote from you or your company's spokesperson and a second quote from a hypothetical customer in which they describe the benefit they are getting from using your new product. Describe how easy it is to get started, and provide a link to your website where customers can get more information and get started.
Q: What is the price?
Q: How do I get it?
Q: How does it work? (You are likely to have multiple versions of this question that cover different aspects of the customer experience.)
Q: How large is the estimated consumer demand for Melinda? What is the TAM (total addressable market?
>>The component parts to answering this include:
Q: What happens if a customer encounters x? How does the product deal with use case x? (there are likely to be several such questions).
Q: What are the challenging product engineering problems we will need to solve?
Q: What are the challenging customer UI problems we will need to solve?
Q: How will we manage the risk of the upfront investment required?
Q: Do we have any third-party dependencies to build this product? If so, what are they and why will they be willing to partner with us (what is in it for them)?
Q: What third-party technologies are we dependent on to function properly for x to work as promised?
Q: Are there any potential regulatory or legal issues to consider?
Q: What are the per-unit economics of the product? That is, what is our expected Gross Profit and Contribution profit per unit?
Q: What is the rationale for the price point you have chosen for the product?
Q: How much will we have to invest up front to build this product in terms of people, technology, inventory, warehouse space, etc.?
Q: What/who are the current competitors for this product?